New stock arrives faster than posts
Deliveries keep coming, but photographing, writing and posting each product takes an evening you don't have.
Shops and local stores
Social media manager for retail shops and local stores
For a shop or local store, Instagram shows new arrivals, reminds the neighbourhood you exist and answers customers asking about a size, a price or availability. Dropapost prepares these posts every week with Ava, can start from your Shopify, WooCommerce or PrestaShop catalogue, and answers messages.
ccorner_shopYour shopScheduled ·ScheduledSat 10:00
New collectioncorner_shop The new collection is here: soft knitwear, made in France. Every size in store this week, and online via the link in bio. #shoplocal #newcollection #independentshop #smallbusiness
What gets in the way01 02 03
What gets in the way for a shop on Instagram
The same questions in DMs
“Do you still have it in M?”, “Do you deliver?”, “Open on Sunday?”: every unanswered question is a sale going elsewhere.
Website and store live apart
Your online shop has polished product pages, but they never turn into posts.
Inside Dropapost
Ava answers your customers while you're at the till
A customer asks at 11pm whether the beige jumper is still in M: Ava replies in your tone, shares the link and flags the potential customer. And if you sell online, Ava turns your Shopify, WooCommerce or PrestaShop products into ready-to-post content.
- Replies to DMs and comments, day and night, in your tone
- Potential customers flagged when someone asks for a price or a size
- Your product pages turned into Instagram and Facebook posts
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MessagesInstagram
CCamille11:47 pm
Hi, do you still have the beige sweater in M?
Hi Camille! Yes, two left. Shall I send you the link to order it?
Yes please!
AvaPotential customer spotted
Post ideas
Instagram post ideas for your shop
What Ava suggests every week, from your catalogue and your store.
- 01This week's new arrival, with price and sizes available
- 02A “3 ways to wear it” or “3 gift ideas” carousel
- 03Behind the scenes of a delivery, boxes being unpacked
- 04The team's favourite product and why
- 05The new window display, photographed before opening
- 06A reminder of hours and address for people nearby
- 07The seasonal sale with its end date
- 08The answer to a common question: delivery, pickup, exchanges
- 09The supplier or maker behind a product
In practice
Instagram for a local store: staying top of mind
A neighbourhood store lives on people walking past and people thinking of it. Instagram keeps the second group going: every post reminds them you exist, what's new and when you're open.
No need to chase thousands of followers: a few hundred local customers seeing your new arrivals are worth more than a distant audience.
Online shop: your products as posts
If you sell on Shopify, WooCommerce or PrestaShop, Dropapost pulls in your product pages and Ava turns them into posts: photo, copy, price, link.
You keep one place for your catalogue, and your Instagram follows your new arrivals with no double entry.
FAQ
Frequently asked questions
What should a shop post on Instagram?
Your new arrivals, your best sellers worn or styled, your window, your team, and practical info (hours, pickup, delivery). Ava alternates these topics in your calendar.
Does Dropapost connect to my Shopify store?
Yes. Dropapost connects to Shopify, WooCommerce and PrestaShop: Ava turns your product pages into posts with photo, copy and price.
Does Ava answer questions about sizes and stock?
She answers from what you've filled in and flags every potential customer. For exact stock, she points to the product link or lets you confirm.
Is a social media manager worth it for a shop?
A freelance community manager in France charges from €650 excl. VAT per month for one network according to public rates. Dropapost starts at €19.99 a month, with a 7-day free trial.
Can I post to Instagram and Facebook at the same time?
Yes. One post goes to Instagram and Facebook, and to TikTok and Pinterest if you connect them, each in the right format.
I don't have an online shop. Does it still work?
Yes. Send your photos from your phone; Ava writes and publishes. The e-commerce connection is a bonus, not a requirement.
Go further
Everything Ava and Tom do for you
Useful features
What if your social media ran itself?
Describe your brand in 5 minutes and connect your accounts: Ava prepares your posts, publishes them at the right times and answers your messages.
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