Followers, reach, views, engagement: Dropapost gathers the numbers from all your networks and lines them up with your posts. You see what works, who you're talking to, and Ava sums it up in three lines.
AI summaryYour two carousels made 61% of this month's reach.
Keep one carousel a week, on Tuesday evening.
Social media KPIs are the indicators that tell you whether your presence is growing: follower growth (gained minus lost), reach (the number of unique accounts reached), views, engagement rate (interactions relative to your audience) and clicks to your website. For a small business, three are enough to make decisions: growth, engagement and your best-performing posts.
Dropapost pulls these analytics through the official Instagram, Facebook, TikTok and Pinterest interfaces once your accounts are connected, and sorts them network by network over the period you pick. Ava reads the numbers and writes you a summary with concrete tips.
Each block answers a concrete question: am I growing, what works, who am I talking to.
One tab per network, the same key numbers up top: followers, reach, views, engagement, with the change from the previous period. No more opening four apps for your monthly review.
One button, and Ava reads your analytics for the period: what grew, what worked, and concrete tips, like the best time to post. One analysis per week.
AI analysis summaryWeek of Oct 5Countries and cities as shares. An online shop sees where to ship first, a salon sees whether its followers are within reach.
Competitor monitoring puts your numbers in the same table as theirs: followers, engagement, growth.
Engagement, top post, new followers: the dashboard sums up the last seven days as soon as you log in.
For an agency, analytics read client by client, from the brand switcher.
Six indicators are enough to run the social media of a local business or a small brand. Here's what each measures, how to calculate it, and where to find it in Dropapost.
| KPI | What it measures | How to calculate it | In Dropapost |
|---|---|---|---|
| Follower growth | What it measuresWhether your audience is growing, and how fast. | How to calculate itFollowers gained minus followers lost over the period, or as a percentage of the starting total. | In DropapostFollower balance chart, per network |
| Reach | What it measuresHow many different people saw your content. | How to calculate itNumber of unique accounts reached over the period, provided by the network. | In DropapostKey numbers at the top of the page |
| Views | What it measuresHow many times your content was displayed. | How to calculate itTotal impressions; the same person can count several times. | In DropapostPosts viewed over the period |
| Engagement rate | What it measuresWhether your audience reacts, beyond just seeing. | How to calculate itInteractions (likes, comments, shares, saves) divided by followers or reach, times 100. | In DropapostKey numbers and comparison with your competitors |
| Top posts | What it measuresThe topics and formats that work for you. | How to calculate itPosts of the period ranked by reach or views. | In DropapostTop posts, with recycling |
| Website clicks | What it measuresWhether your social media brings you visits. | How to calculate itClicks on the profile link or outbound clicks, provided by the network. | In DropapostWebsite clicks and outbound clicks (Pinterest) |
Posting without looking at the numbers means repeating the same mistakes every week. Here, the numbers come to you.
The dish of the day that got 3,000 views and the one that got 200: you know which to do again.
Your audience's cities, to check your posts reach the area you work in.
The time your audience reacts, to place your appointment reminders.
Clicks to your shop and the products that get reactions, network by network.
Each client's numbers, ready for the monthly report.
Your community's growth, month after month, to show your partners.
Genuine reviews published on Trustpilot, shown verbatim in French.
Un service SAV incroyable et un application de génie. Un service SAV incroyable, des réponses claires et rapides en temps réel... et que dire de l'application en elle-même ? Tout est fluide, intuitif, simple et tellement précis !
J'ai testé dropapost et je suis vraiment satisfaite. Les résultats sont cohérents, l'ia respect la tonalité et la charte graphique. Et surtout pas besoin de répéter à chaque fois les éléments de mon entreprise.
Très satisfait. Très satisfait ! Plateforme fluide, gain de temps énorme.
Dropapost. Dropapost, c'est la référence pour vos réseaux sociaux. De plus si vous avec un problème le SAV est vraiment compétent et très réactif.
Super aide pour la promo d'un produit.
Tarif attrayant. Tarif attrayant, bonne gestion des réseaux sociaux
Parfait et très pratique
superbe franchement
top outils !!
prise en main facile
In the Instagram app, switch to a professional account (business or creator), then open the professional dashboard from your profile. In Dropapost, connect your account: followers, reach, views, engagement and top posts show up on the Analytics page, next to your other networks.
Only what's public: followers, posts, visible likes and comments. Dropapost's competitor monitoring collects this data for the accounts you follow and calculates their average engagement over their last 12 posts.
To start: follower growth, reach, engagement rate and your top posts. Add website clicks if your social media should bring visits. The table above explains how to calculate each one.
Add up a period's interactions (likes, comments, shares, saves), divide by your follower count or by reach, then multiply by 100. Always keep the same method to compare month to month.
Instagram, Facebook, TikTok and Pinterest, each in its own tab. The numbers come from each network's official interfaces once your account is connected.
Today, 7 days, 28 days, one month, three months, or a custom range of up to 90 days.
Ava reads your numbers for the period and writes a short summary: a recap, concrete tips and a word of encouragement. One analysis per week.
Yes for Instagram: Meta only provides insights to professional or creator accounts, and some metrics require at least 100 followers. Switching to a professional account is free and done in the app settings.
It syncs regularly from each network. Networks sometimes take one or two days to consolidate their own numbers: that's the only delay.
What your competitors post, and what Ava takes from it for your brand.
Learn moreSchedule your Instagram, Facebook, TikTok and Pinterest posts in one go, published on time.
Learn moreYour week and month of posts at a glance, with the visuals.
Learn more
Connect your networks and find out what really works for you. 7-day trial, no commitment.
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Analyse your social media without a spreadsheet.
Nothing to export, nothing to calculate. The numbers come in on their own, network by network, over the period you choose: 7 days, 28 days, 3 months or custom.
Am I growing?
Followers gained, lost and the balance, day by day. The question everyone asks, answered in one chart.
What each post brought in
Views day by day, with a marker on every post. You see the peak, and the post behind it.
Who really follows you
Countries, cities, age groups and gender of your audience. A local shop sees whether its followers actually live nearby.
The top posts, to do again
Your posts ranked by reach. The best one can be recycled: Ava writes a fresh version, ready to schedule.