What a social media manager costs depends on the format: in France, a freelance social media manager charges €25 to €90 an hour excl. VAT, or from €650 excl. VAT a month for one network; a social media agency charges roughly €900 to €3,000 a month depending on the package. An AI social media manager like Dropapost costs €19.99 to €79.99 a month.
Your accounts kept alive every week, for the price of a tool.
from €650 excl. VAT
a month, for one social network
or €25 to €90 excl. VAT an hour, junior to senior; management packages from €300 to €1,500 a month
€900 to €3,000
a month, depending on the package
basic 2 networks and 8 posts, intermediate 3 networks and 12 posts, premium with video and ads
Source :La Fabrique du Net
€19.99 to €79.99
a month, 7-day free trial
Instagram, Facebook, TikTok and Pinterest, from 1 brand to unlimited
Enter the time you want to hand over and the target hourly rate: the calculator estimates the monthly cost of a freelance social media manager, to compare with Dropapost's plans.
Observed range in France: €25 to €90 excl. VAT an hour (Plateya, May 2026).
Estimated freelance cost
€975excl. VAT per month
about 22 h a month (52 weeks ÷ 12)
Dropapost's plans, for comparison
The freelancer costs 24 times the Pro plan.
This compares prices, not jobs: a freelancer also brings advice and strategy.
Best for
You want a dedicated person, a strategy built with you, on-site photos or someone at your events.
Keep in mind
Budgets start around €650 excl. VAT a month for one network, and the pace depends on their schedule.
Best for
You run several brands, or need campaigns, paid ads or video production by a team.
Keep in mind
Expect roughly €900 to €3,000 a month depending on the package, often with a commitment of several months.
Best for
You want your accounts to stay alive every week without spending your evenings on them: posts, visuals, publishing and replies.
Keep in mind
Ava doesn't replace human strategic advice. Many freelancers and agencies actually use her for their own clients.
In France, a freelance social media manager charges €25 to €90 an hour excl. VAT, from junior to senior profiles (Plateya, May 2026). Per month, public offers start around €650 excl. VAT to manage a single network, and €1,200 excl. VAT for two (Elise Basset).
The price rises with the number of networks, the volume of posts, visual or video creation, comment moderation and monthly reports. Always ask what a package covers before comparing two quotes.
A social media agency puts a team on your account: strategy, creation, advertising, reporting. According to La Fabrique du Net (July 2026), expect about €900 a month for a basic package (2 networks, 8 posts), €1,500 for an intermediate one (3 networks, 12 posts) and €3,000 for a premium one (4 networks, 20 posts, video and ads).
For a shop or a small business, an agency mostly makes sense when you need paid campaigns or regular video production. To post every week and answer messages, a tool is often enough.
With a freelancer, monthly packages range from €300 for light management to €700 to €1,500 for intermediate management (École Intuit Lab). The gaps come from a few simple criteria.
An AI social media manager like Dropapost costs €19.99 to €79.99 a month. Ava creates your posts and visuals in your tone, schedules them at the best times, publishes them on Instagram, Facebook, TikTok and Pinterest and answers your messages; Tom replies to your Google reviews.
You stay in control: every post can be approved before it goes live, and the 7-day free trial lets you judge on your own brand, with no commitment.
You describe your brand once. Then Ava fills your content calendar every week: ideas, copy, visuals, hashtags, then publishing at the best times. You get a recap by email and change whatever you like.
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New in18:30Tip12:15Behind the scenes19:00Review11:45Promo10:30In France, €25 to €90 an hour excl. VAT, from junior to senior profiles (Plateya, May 2026). Per month, public offers start around €650 excl. VAT to manage a single network (Elise Basset).
With a freelancer, a package runs from €300 a month for light management to €700 to €1,500 for intermediate management (École Intuit Lab); with an agency, roughly €900 to €3,000 a month (La Fabrique du Net). An AI social media manager like Dropapost costs €19.99 to €79.99 a month.
About €900 a month for a basic package (2 networks, 8 posts), €1,500 for intermediate (3 networks, 12 posts) and €3,000 for premium with video and ads, according to La Fabrique du Net (July 2026). Agencies often require a commitment of several months.
Multiply hours per week by the hourly rate, then by 52, and divide by 12. At 5 hours a week and €45 excl. VAT an hour, that's about €975 excl. VAT a month. The calculator on this page does it for you.
Depending on the contract: a number of posts, visual creation, publishing, comment moderation and reporting. Always check how many networks and posts are covered before comparing two quotes.
For production and consistency, yes: Dropapost creates, schedules and publishes your posts and answers your messages. For strategy, advice or being there in person, a human is a better fit. The two combine well.
Yes. The Pro and Signature plans handle 3 brands or unlimited brands, with client approval by email: a freelancer or an agency produces more for their clients without adding hours.
Essentiel €19.99, Pro €39.99 or Signature €79.99 a month, no commitment. The 7-day trial is €0 today, with an email reminder before the first charge.
Describe your brand in 5 minutes and connect your accounts: Ava prepares your posts, publishes them at the right times and answers your messages.
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