Service comes before posting
Between prep, the rush and closing, posting always lands at the wrong time. The account goes quiet for weeks.
Restaurants, bars, cafés
Restaurant Instagram, run for you every single week
A restaurant social media manager posts the daily special, the kitchen's behind-the-scenes and the dining room's events, then answers customer messages and reviews. With Dropapost, Ava prepares and publishes these posts on Instagram and Facebook every week, and Tom replies to your Google reviews, while you run service.
tthe_market_tableYour restaurantScheduled ·ScheduledThu 11:15
Today's specialWild mushroom risotto · €16
the_market_table The wild mushroom risotto is back for autumn, served until 2pm or while it lasts. Book your table by message or phone. #dailyspecial #restaurant #homemade #seasonalfood
What gets in the way01 02 03
Why restaurant Instagram accounts run out of steam
Google reviews go unanswered
A two-star review after a packed Saturday, and nobody to reply calmly. Your next guests read it before booking.
Messages arrive mid-service
“Got a table for 6 tonight?”, “Are you open on Mondays?”: questions land in your DMs when your hands are full.
Inside Dropapost
Ava fills your restaurant's calendar, Tom replies to your reviews
You describe your menu, atmosphere and opening hours once. Every week, Ava prepares your posts (copy, visual, hashtags), places them in the right slots on Instagram and Facebook, and answers questions in your DMs. Tom reads every Google review and suggests a reply before it goes live.
- A week of posts ready before Monday, approved in a few minutes
- DM replies about hours, bookings and the allergens you listed
- Google review replies, negative ones included, drafted by Tom
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CalendarWeek 42
Mon12
New in18:30
New in18:30Tue13Tip12:15
Tip12:15Wed14
Thu15Behind the scenes19:00
Behind the scenes19:00Fri16Review11:45
Review11:45Sat17Promo10:30
Promo10:30Sun18
5 posts scheduled at the best times
Post ideas
Instagram post ideas for your restaurant
What Ava suggests in your calendar, based on your menu and your week.
- 01Today's special in a photo, with the price and when service ends
- 02Behind the scenes: morning prep, bread coming out of the oven
- 03Producer of the month: where your vegetables or meat come from
- 04The new seasonal menu, dish by dish in a carousel
- 05A team member introduced with their role and favourite dish
- 06This week's event: themed night, live music, a match on screen
- 07A thankful guest review turned into a visual, with their permission
- 08Your signature recipe told in three steps
- 09Holiday hours and exceptional closures
- 10A weekend booking reminder, on Thursday late afternoon
In practice
What should a restaurant post on Instagram?
Whatever makes people want to come: the plate, the room, the people. A restaurant account that works alternates the food (what you eat), the room (where you eat it) and the team (who cooks it).
Consistency beats perfection: three regular posts a week are worth more than one photo shoot a quarter. That's the rhythm Ava keeps for you.
Restaurant Instagram bio: what it must say
In 150 characters, your bio must answer three questions: what kind of food, where, and how to book. Add your hours or closing day if there's room.
The free Instagram bio generator gives you three versions from your business; inside Dropapost, Ava keeps the same voice in every post.
Restaurant Google reviews: reply to all of them
Guests read reviews before booking, and they read your replies too. Thanking a positive review takes one sentence; replying to a negative one takes calm and a concrete offer.
Tom, Dropapost's review agent, drafts those replies in your tone and waits for your go-ahead before publishing.
FAQ
Frequently asked questions
How often should a restaurant post on Instagram?
There's no official number. What matters is consistency: two to four posts a week kept up over time beat a burst followed by a month of silence. Ava keeps whatever pace you choose.
Can Ava post my daily special?
Yes. Send the photo and the dish name from your phone; Ava writes the caption, adds hashtags and publishes it whenever you want, for instance just before lunch service.
What happens when a guest leaves a negative review?
Tom alerts you, analyses the review and suggests a calm reply: it acknowledges the issue, avoids excuses and invites the guest to get back to you. Nothing is published without your approval.
Does Ava answer booking requests in DMs?
She answers common questions (hours, access, terrace, menu) from what you've filled in, and flags booking requests so you confirm them yourself.
Do I need a photographer for my restaurant's Instagram?
No. Phone photos in natural light are enough. Ava can also create on-brand visuals for announcements (closures, events, a new menu).
Does Dropapost post to Facebook too?
Yes. The same post goes to Instagram and Facebook at the same time, adapted to each network, and to TikTok if you connect it.
How much does a restaurant social media manager cost?
A freelance community manager in France charges from €650 excl. VAT per month for one network according to public rates. Dropapost costs €19.99 to €79.99 a month, with a 7-day free trial.
Go further
Everything Ava and Tom do for you
What if your social media ran itself?
Describe your brand in 5 minutes and connect your accounts: Ava prepares your posts, publishes them at the right times and answers your messages.
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