How to write an Instagram bio that makes people follow
Visitors decide in seconds whether to follow. Your bio has to answer three questions right away: who you are, what you offer, and why they should stay.
Think of it as a shop sign: short, readable, jargon-free. Details belong in your posts and story highlights.
- What you do, in plain words: “Florist in Leeds”, not “Creator of floral emotions”
- Who it's for: “weddings and events”, “for busy lunch breaks”
- One proof or detail that sets you apart: a skill, a place, a speciality
- What visitors should do: book, order, visit the shop
- The link to your booking page or online store
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