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Ava · Competitor monitoring

The competitor analysis tool for your social media.

Add the accounts you keep half an eye on. Dropapost tracks their followers, their engagement and their top posts, compares them with yours, and Ava helps you take inspiration without ever copying.

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In short

What is competitive intelligence?

Competitive intelligence means regularly monitoring what your competitors do (offers, prices, communication, results) to spot what works, anticipate their moves and adjust your own strategy. On social media, it covers their followers, posting rhythm, engagement rate and the posts their audience reacts to.

Dropapost automates this monitoring on Instagram and Facebook: you name the accounts once, the numbers update on their own, your brand is compared with them in the same table, and a post that inspires you becomes one of yours, written by Ava in your voice.

Monitoring in facts

competitors tracked per brand, on Instagram and Facebook.
5
latest posts used to calculate each account's average engagement.
12
of follower history, to read a trend rather than a single day.
90 d
interactions sent: the competitor doesn't know you follow them.
0
How it works

How to run competitor analysis in four moves.

You name the accounts once. The rest updates without you.

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  1. 1

    An account name, that's all

    Type an Instagram username or a Facebook page. Dropapost finds its public profile: followers, posts, engagement. One click to add it.

  2. 2

    You, side by side with them

    A table puts your brand among the accounts you follow: engagement, average likes and comments, 7-day growth. The arrows show who's rising.

  3. 3

    Their posts that work

    Their latest posts with likes and comments. You see what took off, and what fell flat.

  4. 4

    The same topic, your way

    On a post you like, “Get inspired”. Ava keeps the idea, writes it in your voice, with visuals in your colours. Nothing is copied.

What changes

Monitoring that runs on its own.

Not a hundred-page report: the numbers that matter, the posts that worked, and a button to act.

Your brand compared with your competitors

Followers, engagement rate, average likes and comments, 7-day growth: the same table for everyone, your brand on top. Competitors' engagement is calculated over their last 12 posts.

The 90-day trend

Each account's follower growth over three months. A competitor speeding up shows before they overtake you.

  • Inspiration without copying

    Ava analyses the chosen post, keeps the angle and writes a post of your own, with its visuals. You review it before scheduling.

  • Your own numbers alongside

    The Analytics page gives your reach and engagement over the same period, for a fair comparison.

  • Refresh in one click

    Accounts sync regularly, and you can force a refresh from the card. The last sync time is always shown.

  • Completely discreet

    No follow created, no like sent: monitoring only reads what's public.

Example

Competitor analysis template example.

A knitwear workshop tracking three accounts in its field (fictional accounts). For each: the rhythm, what works, and the idea to borrow in its own way. Fill in yours once a month, with the numbers Dropapost collects for you.

Instagram competitor analysis table example: account, rhythm, format that works, topic that gets reactions, idea to borrow.
@laine.et.filRhythm4 posts a weekFormat that works“Before and after” carouselTopic that gets reactionsA ball of yarn turning into a sweaterIdea to borrowShow the making of a piece in a carousel
@pull.parisRhythm5 posts a weekFormat that worksShort video in the workshopTopic that gets reactionsHands at work, no voice-overIdea to borrowFilm 15 seconds of knitting every week
@maison.tricotRhythm2 posts a weekFormat that worksProduct photo onlyTopic that gets reactionsFew reactions, except for promotionsIdea to borrowAvoid a catalogue without a story

How to make competitor monitoring useful

  • Follow three to five accounts: two direct competitors, one industry leader, one account from another city.
  • Compare engagement rates, not follower counts.
  • Note the formats and topics that work, not just the numbers.
  • Review once a month, on a fixed date.
  • Borrow ideas, never texts or visuals.
  • Keep a “to test” line and check the next month whether it worked for you.
Who it's for

For those who wonder what everyone else is doing.

Everyone looks at their competitors. The difference is doing it regularly, with numbers, and getting something out of it.

  • Shops and restaurants

    The restaurant across the street fills its terrace with stories? You see which ones work.

  • Trades and local services

    The projects that get reactions elsewhere, to choose which of yours to show.

  • Salons, wellness and coaching

    The topics that spark comments in your field, and the ones nobody cares about.

  • E-commerce

    Your competitors' launches, the pace of their promotions, and what their audience thinks.

  • Agencies and freelancers

    One monitoring table per client, ready for the monthly presentation.

  • Creators and brands

    The accounts growing faster than you, and the formats driving them.

Customer reviews

They handed their social media to Dropapost.

Genuine reviews published on Trustpilot, shown verbatim in French.

Ava raising her fist, delighted
Thank you!
4.3Excellent · 22 reviewsTrustpilot
  • Un service SAV incroyable et un application de génie. Un service SAV incroyable, des réponses claires et rapides en temps réel... et que dire de l'application en elle-même ? Tout est fluide, intuitif, simple et tellement précis !
    MTMarion T.Photographe · Apr 2026
  • J'ai testé dropapost et je suis vraiment satisfaite. Les résultats sont cohérents, l'ia respect la tonalité et la charte graphique. Et surtout pas besoin de répéter à chaque fois les éléments de mon entreprise.
    AAminaDropapost user · Jun 2026
  • Très satisfait. Très satisfait ! Plateforme fluide, gain de temps énorme.
    PDPrivate DriverDropapost user · May 2026
  • Dropapost. Dropapost, c'est la référence pour vos réseaux sociaux. De plus si vous avec un problème le SAV est vraiment compétent et très réactif.
    FSFC Shop localE-commerçant · Apr 2026
  • Super aide pour la promo d'un produit.
    LELino ErméDropapost user · May 2026
  • Tarif attrayant. Tarif attrayant, bonne gestion des réseaux sociaux
    ÉCÉco chaufDropapost user · May 2026
  • Parfait et très pratique
    MDMurielle DurlinDropapost user · May 2026
  • superbe franchement
    SSebastienDropapost user · Jul 2026
  • top outils !!
    IBIdir BennaiDropapost user · May 2026
  • prise en main facile
    SOStick OlivierDropapost user · Jul 2026
Read all reviews on Trustpilot
FAQ

Questions about competitor monitoring

Another question? Write to us

It's software that collects public information about your competitors and presents it in a comparable way. Dropapost is a competitor analysis tool for social media: it tracks their Instagram and Facebook accounts and compares them with your brand.

Go further

Features that go with it

The full AI community managerDropapost vs other toolsAll features
Shall we start?

Your competitors, in plain sight tonight.

Add three accounts to follow, compare yourself, and turn their best post into an idea for you. 7-day trial, no commitment.

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