Listings move faster than posts
One home comes in, another sells: by the time the post is ready, the news has already changed.
Real estate agencies and agents
Real estate social media manager: your listings on Instagram
A real estate social media manager posts new listings, sold homes and neighbourhood tips, so sellers and buyers think of the agency at the right time. With Dropapost, Ava prepares these posts every week for Instagram and Facebook, answers messages and flags interested contacts.
ddowntown_realtyYour agencyScheduled ·ScheduledFri 12:00
New listingBright 2-bed · balcony
downtown_realty Just listed: a bright two-bedroom flat with a balcony, a short walk from schools and shops. Viewings this Saturday, message us to book your slot. #realestate #homeforsale #justlisted #realestateagent
What gets in the way01 02 03
What gets in the way for a real estate agency
Sellers check your online presence
Before signing with an agency, a homeowner compares the local agencies. An account inactive for months doesn't help you.
Viewing requests get lost
A “still available?” comment under a listing, a Sunday question in DMs: without a quick reply, the buyer moves on to the next listing.
Inside Dropapost
Ava prepares your listing posts, you do the viewings
Send the photos of a new listing and its strong points: Ava writes the post, designs the visual in the agency's colours, adds local hashtags and schedules it on Instagram and Facebook. She then answers buyers' questions and flags those who want a viewing.
- A complete listing post from your photos and a few notes
- Viewing requests spotted in messages and comments
- Several agencies or agents managed from one account
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New postwith AvaA post for the new 2-bed with balcony, viewings Saturday
- Copy written in the agency's tone
- 5-photo carousel put in order
- Local hashtags added
- Friday noon slot picked
Ready to schedule
Post ideas
Post ideas for a real estate agency
What Ava puts in your calendar, between listings, neighbourhood and expertise.
- 01A new listing as a carousel: front, living area, main selling point
- 02A sold home, with time to sale if your seller agrees
- 03A virtual tour or short video of a home as a Reel
- 04A neighbourhood guide: schools, shops, transport
- 05A seller tip: preparing your home before the photos
- 06A buyer tip: questions to ask during a viewing
- 07A portrait of one of the agency's agents
- 08Open house days and weekend viewing slots
- 09The answer to a common question: fees, surveys, timelines
In practice
Real estate social media: sell the agency, not just the homes
Listings live on property portals. Instagram and Facebook do something else: they show that the agency sells, knows its neighbourhood and replies fast.
That's what makes a homeowner think of you the day they decide to sell.
Several agents, several agencies
Pro and Signature plans manage several brands from one account: one page per agency or agent, each with its own tone and area.
Ava keeps each page consistent and each calendar fills up separately.
FAQ
Frequently asked questions
What should a real estate agency post on Instagram?
Your new listings, your sold homes, tips for sellers and buyers, your neighbourhood and your team. Ava alternates these topics every week.
Can Ava create a post from a listing's photos?
Yes. Send the photos and the strong points (size, rooms, highlights); Ava writes the caption, adds hashtags and prepares a carousel or a single post.
Are viewing requests flagged?
Yes. When someone asks whether a home is available or wants to see it, in a message or a comment, Ava flags them as a potential customer so you can follow up.
Can I manage several agencies or agents?
Yes. Pro (3 brands) and Signature (unlimited brands) plans allow one page per agency or agent, each with its own tone.
Does Dropapost publish to property portals?
No. Dropapost publishes to Instagram, Facebook, TikTok and Pinterest. Property portals stay handled by your agency software.
How much does a real estate social media manager cost?
A freelance community manager in France charges from €650 excl. VAT per month for one network according to public rates. Dropapost costs €19.99 to €79.99 a month, with a 7-day free trial.
Go further
Everything Ava and Tom do for you
What if your social media ran itself?
Describe your brand in 5 minutes and connect your accounts: Ava prepares your posts, publishes them at the right times and answers your messages.
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