An Instagram hashtag is a keyword preceded by # that files your post under a topic. Since late 2025 Instagram limits posts to 5 hashtags, so you have to pick the most targeted ones. Ava's generator suggests three groups from your topic and your city.
Your suggestions will show up here
Fill in the form and click “Generate”: three variations arrive in a few seconds.
The precise topic: a dish, a product, a service, an event.
Optional, but useful for a local business: groups will include local hashtags.
Pick the group closest to your post and paste it at the end of your caption.
Inside Dropapost, Ava picks hashtags while she writes the caption and designs the visual: they match the post's topic and your city, without pasting the same list every week.
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Five at most. Instagram's Help Center says you can add up to 5 tags to a post. Instagram announced the move to five hashtags in December 2025, rolling it out gradually.
The old limit of 30 now only appears in the API's technical documentation. In the app, think in fives: every hashtag has to earn its place.
A hugely popular hashtag is saturated: your post vanishes within seconds. A precise hashtag gathers fewer people, but people looking for exactly what you do.
Instagram itself recommends fewer, more targeted hashtags. The generator follows that logic and suggests coherent groups rather than a catch-all list.
For a shop, restaurant or tradesperson, customers are nearby. A city or neighbourhood hashtag reaches people who can walk through your door: it's often the most valuable of the five.
Enter your city in the generator: the suggested groups will take it into account.
At the end of the caption, after the call to action, so they don't interrupt reading. Change them from post to post depending on the topic instead of pasting the same set every time.
SourcesInstagram Help: use hashtagsMeta for Developers: IG User Media· Updated October 2026
Five per post, according to Instagram's Help Center. Above that, the text can't be posted. The old limit of 30 no longer applies in the app.
The ones that precisely describe your post and your area: a precise topic, a local hashtag, a trade hashtag. Giant hashtags (#love, #instagood) bury your post.
Yes, a few generations a day are free with no sign-up. In Dropapost, Ava picks the hashtags of every post for you.
In the caption, at the end. Instagram's Help Center applies the same five-tag limit to comments anyway.
No. Keep your brand and local hashtags, and change the others depending on the post's topic.
Yes, to help Instagram understand what your post is about and show it to interested people. But image and caption quality matter more.
Pick the one that best fits the post. Keep the others for your next posts on the same theme.
Yes, with the same logic: few hashtags, precise ones. In Dropapost, Ava adapts each network's version when publishing.
Describe your brand in 5 minutes and connect your accounts: Ava prepares your posts, publishes them at the right times and answers your messages.
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