Your hands are busy all day
Between two clients, there's no way to write a caption. Photos of your work pile up on your phone and never get posted.
Hairdressers, barbers, beauty salons
Instagram for hair and beauty salons, without putting down the scissors
For a hairdresser or beauty salon, Instagram is the shop window: it shows your work, your open slots and the salon's atmosphere, and it's often where new clients get in touch. Dropapost prepares and publishes these posts every week with Ava, answers messages, and Tom replies to the salon's Google reviews.
hhair_studioYour salonScheduled ·ScheduledTue 09:30
Before · AfterCaramel balayage
hair_studio A caramel balayage to ease into autumn. Two slots left on Thursday afternoon: send us a message to book. #hairdresser #balayage #hairsalon #haircolour
What gets in the way01 02 03
What holds a salon's Instagram back
Open slots don't fill up
A morning cancellation for the afternoon: if nobody hears about it, the chair stays empty.
Reviews and messages wait until evening
“Do you do balayage?”, “Any room on Saturday?”: questions go unanswered until closing time, and the client books elsewhere.
Inside Dropapost
Tom replies to your salon's reviews, Ava fills your Instagram
A client unhappy about a rescheduled appointment? Tom suggests a fair reply and waits for your go-ahead. Meanwhile, Ava turns photos of your work into posts, announces open slots and answers questions about your services.
- Google review replies, positive and negative, suggested before publishing
- Your before-and-after photos turned into posts with captions and hashtags
- Replies to messages about your services, prices and hours
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On your Google profile
S
Sophie Lemaire
Two appointments cancelled at the last minute. I'm still waiting for a call back.
Tom
Hi Sophie, two reschedules in a row is far too many. Call us whenever you like, we'll lock in a firm date this week.
Waiting for your go-ahead
Post ideas
Instagram post ideas for your salon
Concrete ideas Ava puts in your calendar, based on your services.
- 01A colour or cut before-and-after, with the client's permission
- 02Today's freed-up slot, posted as a story as soon as someone cancels
- 03This season's trend explained in a carousel
- 04A care tip: making balayage last, protecting hair in summer
- 05The products you use in the salon and why you chose them
- 06A portrait of a stylist or beautician on the team
- 07Behind the scenes of opening the salon in the morning
- 08The service of the month, with its duration and price
- 09Holiday hours and closing dates
In practice
Why Instagram matters so much for hairdressers
A cut or a colour is chosen with the eyes. Before booking, a new client looks at your work, the salon's atmosphere and your reviews.
A regularly updated account reassures: it shows the salon is alive and that your work matches what she's looking for.
Before-and-afters: good practice
Always ask the client's permission, keep the same framing and light for before and after, and name the service in the caption.
Ava writes the caption, adds your city and service hashtags, and schedules the post when you choose.
FAQ
Frequently asked questions
What should a hair salon post on Instagram?
Your work (before-and-afters), your open slots, care tips, the team and the salon's atmosphere. Ava suggests a calendar that alternates these topics every week.
Can Ava announce a slot that just opened up?
Yes. Tell her the slot and she prepares the post or story with the right copy and publishes it straight away on Instagram and Facebook.
How should I reply to a negative review of my salon?
Without justifying yourself or blaming the client: thank them, acknowledge the inconvenience and offer a concrete solution. Tom drafts that reply in your tone and shows it to you before publishing.
Does Ava answer appointment requests in DMs?
She answers common questions (services, prices, hours, address) and points to your booking link, or flags the request so you confirm it.
Does Dropapost work for beauty salons and barbers?
Yes. It works the same way: Ava adapts to your services, tone and clientele, whether you're a hairdresser, barber, beautician or nail technician.
Do I need to post every day?
No. Better a pace you can keep, for example three posts a week. Ava keeps it for you, even while you're on holiday.
How much does Dropapost cost for a salon?
€19.99 to €79.99 a month depending on the plan, with a 7-day free trial. Pro and Signature plans cover several brands or locations.
Go further
Everything Ava and Tom do for you
What if your social media ran itself?
Describe your brand in 5 minutes and connect your accounts: Ava prepares your posts, publishes them at the right times and answers your messages.
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