The AI-first Metricool alternative

Brand DNA is a profile of your brand (tone, vocabulary, target audience, offers, words to avoid, examples of good posts) that you describe in 5 minutes at signup. The Dropapost AI uses it on every generation: your posts always have the same tone, the same consistency — as if written by you. Generic GPT-4 vs an AI fine-tuned to your brand.

With Dropapost: 5 minutes to describe Brand DNA, then 30-60 seconds to generate 30 posts. You return to approve in 5-10 minutes per week. Total: 30-60 minutes per month. With Metricool: you write each post yourself — count 2-4 hours per week to prepare a month, so 8-16h/month.

Essentiel (€19.99/month) if you post on Instagram, Facebook and TikTok for a single brand: 50 AI posts and 5 AI videos per month. Pro (€39.99/month) if you want Pinterest, competitor analysis, and up to 3 brands: 100 posts and 10 videos. Signature (€79.99/month) for agencies: 200 posts, 20 videos, and unlimited brands. Every plan starts with a 7-day free trial, €0 today.

Yes. Dropapost integrates AI image generation (aligned with your brand colors and logo), short AI video generation, and Image-to-Post (upload a photo, the AI writes the complete post). Metricool has no visual generation — you use Canva separately.

Yes. Metricool offers a CSV export of your calendar in Planning > List. You can paste posts into Dropapost. But in practice, most new users prefer letting the Dropapost AI regenerate a complete plan from their Brand DNA — it's faster and more aligned with their tone.

You can. Dropapost keeps a complete manual mode (post editor, calendar, multi-network scheduling) if you want to write yourself. But in that case, Metricool is probably better suited for you (more advanced multi-network analytics). Dropapost is built for those who want AI to do the creative work.