The AI-first Metricool alternative
Why write posts yourself when Dropapost can prepare them for you? Brand identity, AI visuals, autopilot mode.
7-day free trial · €0 today
- Full AI generation (text + visuals)
- Personalized brand identity
- Autopilot publishing
Metricool is strong on multi-network analytics and scheduling, and offers an AI assistant to help you write. If your real problem is "I never have time to post" rather than "I want cross-network analytics", that is not the tool's focus. Dropapost takes a different approach: describe your brand once, in a few minutes, and the AI then prepares complete posts (text, visual, hashtags, first comment) in a consistent brand voice every time.
Detailed comparison table
Features checked in 2026-05. For each tool's current pricing, see its official website.
| Criterion | Dropapost | Metricool |
|---|---|---|
Full AI generation (text + visuals) | ||
Personalized brand identity | ||
Autopilot publishing | ||
Multi-brand (unlimited on Signature) | ||
Auto-publish to Instagram | ||
Auto-publish to Facebook | ||
Auto-publish to TikTok | ||
Auto-publish to Pinterest | ||
Google Business Profile | ||
Unified inbox | ||
Personalized AI auto-replies | ||
Client approval via email | ||
AI competitor intelligence | ||
Advanced cross-network analytics |
When to choose Metricool
If you want deep multi-network analytics
Metricool is historically excellent on cross-network reports, including X, LinkedIn, YouTube and Twitch.
If X, LinkedIn or YouTube are core
Metricool supports these platforms natively. Dropapost focuses on Instagram, Facebook, TikTok, Pinterest and the Google listing.
If you run paid ads
Metricool lets you track Facebook Ads and Google Ads campaigns in one place. Dropapost focuses on organic.
When to choose Dropapost
Brand identity: the AI learns YOUR voice
A few minutes to describe your brand DNA (vocabulary, tone, audience, offers, words to avoid). The AI uses it on every generation to write like you.
Full generation, not just rewriting
Give Dropapost an idea, a link or a photo and it prepares caption, hashtags, first comment and a visual in your brand colours.
One photo is enough for a post
Send a photo of your product or your work and Ava turns it into a complete post, in your voice. Ideal for small businesses with photos but no time to write.
Autopilot: you approve, the AI publishes
Every week, Ava prepares your posts and slots them at the best times. You approve in one click from an email, or let her publish.
AI replies to messages and comments
Ava answers Instagram and Facebook DMs and comments in your brand voice, and leaves you whatever she does not know. You stop missing leads who message you late at night.
AI competitor intelligence
The AI follows the competitor accounts you add, spots their high-performing posts and suggests angles for your brand.
AI included in the plan
Dropapost starts at €19.99/month with AI included, after a 7-day free trial (€0 today), cancel anytime.
How to migrate from Metricool to Dropapost
In 5 steps.
- 1
Review your Metricool planner
Note the posts you already have scheduled and the content you want to keep.
- 2
Start your free Dropapost trial
A few minutes to sign up, 7-day free trial, €0 today.
- 3
Connect your accounts through the official APIs
Instagram, Facebook, TikTok, Pinterest and your Google listing — one click each.
- 4
Describe your brand (its identity)
5 minutes for tone, audience, offers.
- 5
Let Ava prepare your week
Ava drafts your first posts from your brand identity. You adjust, approve, and she schedules.
Brand identity is a profile (tone, vocabulary, target audience, offers, words to avoid) that you describe in a few minutes at signup. The Dropapost AI uses it on every generation: your posts keep the same tone and consistency, as if written by you.
With Dropapost you describe your brand identity once, then Ava prepares your posts every week: all that is left is to review and approve. With a classic scheduling tool, you write every post yourself.
Essentiel if you post on Instagram, Facebook and TikTok for a single brand. Pro if you want Pinterest, competitor analysis and up to 3 brands. Signature for agencies, with unlimited brands. Every plan starts with a 7-day free trial.
Yes. Dropapost generates images in your brand colours with your logo, short videos, and can write a complete post from a single photo.
Yes. You can paste your copy into the Dropapost editor, or let the AI prepare a fresh plan from your brand identity.
You can: Dropapost keeps a complete manual mode (post editor, calendar, multi-network scheduling). But if you write everything yourself and analytics is your priority, Metricool is probably a better fit. Dropapost is built for those who want AI to do the creative work.
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Metricool is great for multi-network analytics. Dropapost goes further on AI generation and autopilot publishing.
Ready to try Dropapost?
7-day free trial · €0 today · Cancel anytime.