Dropapost vs Metricool
Metricool is great for multi-network analytics. Dropapost goes further on AI generation and autopilot publishing.
7-day free trial · €0 today
- 7-day free trial
- AI content generation
- AI visual generation
Metricool is a Spanish tool widely used across Europe, particularly strong on analytics and its post editor. If multi-network analytics is your main need, Metricool is solid. Dropapost focuses on a different angle: native AI that creates content for you, an autopilot mode that publishes without intervention, and simple plans with AI generation included.
Detailed comparison table
Features checked in 2026-05. For each tool's current pricing, see its official website.
| Criterion | Dropapost | Metricool |
|---|---|---|
7-day free trial Metricool offers a free plan with limited features. | ||
AI content generation Metricool offers an AI assistant for writing captions. Dropapost has native AI across the entire product. | ||
AI visual generation | ||
Brand identity (AI tone of voice) | ||
AI autopilot (creation + publishing) | ||
Multi-brand (unlimited on Signature) In Metricool, the number of brands depends on the plan. | ||
Auto-publish to Instagram | ||
Auto-publish to Facebook | ||
Auto-publish to TikTok | ||
Auto-publish to Pinterest | ||
Google Business Profile | ||
Unified inbox | ||
Personalized AI auto-replies | ||
Client approval via email | ||
AI competitor intelligence Metricool has a competitor benchmarking tool. Dropapost adds AI analysis of what works for them. | ||
AI video generation included |
When to choose Metricool
If you want complete multi-network analytics
Metricool is historically strong on cross-network analytics (Instagram, Facebook, TikTok, X, LinkedIn, YouTube, Twitch…).
If X or LinkedIn are core to your strategy
Metricool supports X and LinkedIn. Dropapost focuses on Instagram, Facebook, TikTok, Pinterest, and Google Business Profile.
If you track paid ad campaigns
Metricool integrates Meta Ads and Google Ads campaign tracking. Dropapost focuses purely on organic.
When to choose Dropapost
AI actually creates content, not just an assistant
Metricool's AI assistant helps you write. Dropapost has native AI that learns your brand identity and generates text, visuals, hashtags, and first comments end-to-end.
Autopilot: you approve, AI publishes
Autopilot mode prepares 30 days of content based on your brand identity. You approve in one click or let it publish on its own. With a classic scheduling tool, you write every post yourself.
7-day free trial, AI included
Dropapost: 7 days free, then from €19.99/month with AI generation included, cancel anytime.
Multi-brand up to unlimited
Pick your plan based on your number of brands, up to unlimited brands on Signature. Built for freelancers and agencies.
European team and hosting
Dropapost is a Belgian company with European hosting, GDPR-native.
Personalized brand identity
Describe your brand in 5 minutes. The AI then adapts every piece of content to your voice, with no rewriting on your side.
How to migrate from Metricool to Dropapost
In 5 steps.
- 1
Collect your Metricool content
In Metricool, open your planning and collect your scheduled posts.
- 2
Start your free Dropapost trial
2-minute signup, 7-day free trial, cancel anytime.
- 3
Connect your accounts through official access
Instagram, Facebook, TikTok, Pinterest, Google Business Profile: one click each.
- 4
Describe your brand (its identity)
Tone, audience, key offers. Dropapost extracts your brand DNA for AI consistency.
- 5
Import or let the AI generate
Paste your Metricool posts, or let the Dropapost AI generate 30 days from your brand identity.
Metricool is better if you want strong multi-network analytics (including X and LinkedIn) and track paid ads. Dropapost is better if you want AI to create content for you, with autopilot publishing. For SMBs and freelancers focused on automation, Dropapost covers more of the creation side.
Metricool offers a free plan, then paid plans based on number of brands and features. Dropapost bills per plan, with AI generation included in every plan, cancel anytime. For Metricool's current pricing, check its official website.
Metricool offers an AI assistant that helps write captions and hashtags, useful for one-off help. Dropapost has native AI across the entire product (full post generation, visuals, 30-day editorial plans, DM auto-replies, competitor analysis), all based on your brand identity.
For most SMB and freelancer use cases, yes. You get multi-network scheduling, unified inbox, client approval, analytics. You also gain native AI generation, brand identity, and autopilot. You lose X, LinkedIn, YouTube, and paid ad tracking, depending on your needs.
Yes: 7 days free, €0 today, cancel anytime. AI post and video generation is included in the trial, so you test the real thing before paying.
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Ready to try Dropapost?
7-day free trial · €0 today · Cancel anytime.