Comparison
Dropapost vs Metricool
Metricool is great for multi-network analytics. Dropapost goes further on AI generation and autopilot publishing.
7-day free trial · €0 today
Metricool is a Spanish tool widely used across Europe, particularly strong on analytics and the post editor. If multi-network analytics is your main need, Metricool is solid. But Dropapost focuses on a different angle: native AI that creates content for you, autopilot mode that publishes without intervention, and simple plans from €19.99/month with AI generation included and no mandatory annual lock-in.
Detailed comparison table
Pricing verified 2026-05. Metricool Starter: €18/month (with annual commitment). Advanced plan jumps to €45/month, Custom to €139/month.
| Criterion | Dropapost | Metricool |
|---|---|---|
| Starting price | 0€/month 7-day free trial | 18 €/mois Commitment required |
7-day free trial — €0 today Metricool has no trial but a free plan limited to 1 brand, no Reels scheduling. | ||
AI content generation Metricool has an AI Social Assistant in beta. Dropapost has native AI across the entire product. | ||
AI visual generation | ||
Brand DNA (AI tone of voice) | ||
Autopilot publishing | ||
Unlimited multi-brand Metricool caps at 5 brands on Starter. | ||
Auto-publish to Instagram | ||
Auto-publish to Facebook | ||
Auto-publish to TikTok | ||
Auto-publish to Pinterest | ||
Google Business Profile | ||
Unified inbox | ||
Personalized AI auto-replies | ||
Client approval via email | ||
AI competitor intelligence Metricool has a competitor benchmarking tool. Dropapost adds AI strategy analysis. | ||
Cancel anytime | ||
AI video generation included |
When to choose Metricool
If you want the best multi-network analytics
Metricool is historically strong on cross-network analytics (Instagram + Facebook + TikTok + Twitter + LinkedIn + YouTube + Twitch).
If Twitter or LinkedIn are core to your strategy
Metricool supports Twitter and LinkedIn natively. Dropapost focuses on Instagram, Facebook, TikTok, Pinterest, and GBP.
If you run paid ads
Metricool integrates Facebook Ads and Google Ads campaign management. Dropapost focuses purely on organic.
When to choose Dropapost
AI actually creates content, not just an assistant
Metricool launched an AI Social Assistant in beta. Dropapost has native AI that learns your Brand DNA and generates text, visuals, hashtags, and first comments end-to-end.
Autopilot: you approve, AI publishes
Auto-pilot mode generates 30 days of content based on your Brand DNA. You approve in one click or let it publish on its own. Metricool stays a manual tool — you write every post.
7-day free trial, no mandatory annual lock-in
Dropapost: 7 days free (€0 today), then €19.99/month with AI generation included, cancel anytime (annual billing gives you one month free). Metricool requires annual commitment to access the Starter tier ($18/month).
Truly unlimited multi-brand
Metricool Starter: 5 brands max. Dropapost: 3 brands on Pro (€39.99/month) and unlimited brands on Signature (€79.99/month). Built for freelancers and agencies.
EU-based team and hosting
European team, hosting in the EU, GDPR-native. Metricool is Spanish-based with mostly English documentation.
Personalized Brand DNA
Describe your brand in 5 minutes. The AI adapts all content to your voice. Metricool doesn't have this kind of personalization.
How to migrate from Metricool to Dropapost
In 5 steps, usually under an hour.
- 1
Export your Metricool content
In Metricool, go to Planning > List and export your editorial calendar as CSV.
- 2
Start your free Dropapost trial
2-minute signup, 7-day free trial, €0 today.
- 3
Connect your accounts via OAuth
Instagram, Facebook, TikTok, Pinterest, GBP — one click each.
- 4
Describe your brand (Brand DNA)
Tone, audience, key offers. Dropapost extracts your brand DNA for AI consistency.
- 5
Import or let the AI generate
Paste your Metricool posts, or let the Dropapost AI generate 30 days from your Brand DNA.
Frequently asked questions
Metricool or Dropapost — which one in 2026?▼
Metricool is better if you want strong multi-network analytics (including Twitter/LinkedIn) and run paid ads. Dropapost is better if you want AI to create content for you, with autopilot publishing. For SMBs and freelancers focused on automation, Dropapost is more complete on the creation side.
What does Metricool cost for an SMB?▼
Metricool Starter: $18/month (annual commitment, $216/year). To unlock AI autopilot and more brands, you need Advanced ($45/month, $540/year). Dropapost starts at €19.99/month with AI generation included, and Pro at €39.99/month adds TikTok, Pinterest, competitor analysis and 3 brands — with no annual commitment required.
Does Metricool have generative AI?▼
Metricool launched an AI Social Assistant in beta in 2024 that helps generate captions and hashtags — useful for one-off help. Dropapost has native AI across the entire product (full post generation, visuals, 30-day editorial plans, DM auto-replies, competitor analysis), all based on your Brand DNA.
Does Dropapost fully replace Metricool?▼
For 90% of SMB and freelancer use cases, yes. You get multi-network scheduling, unified inbox, client approval, analytics. You also gain native AI generation, Brand DNA, and autopilot. You lose Twitter, LinkedIn, YouTube, and paid ads management — depending on your needs.
Is there a free trial for Dropapost?▼
Yes: 7 days free — €0 today, cancel anytime. AI post and video generation is included in the trial, so you test the real thing before paying.
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