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Social media manager pricing 2026

Social media manager pricing in 2026: freelance, agency or AI

A community manager's price depends on the format: a freelance community manager charges €25 to €90 excl. VAT an hour, or from €300 a month for light management; a community management agency costs about €900 to €3,000 a month depending on the package. An AI community manager like Dropapost costs €19.99 to €79.99 a month.

Freelance social media manager

from €300

a month, for light management

or €25 to €90 excl. VAT an hour, junior to senior; management packages from €300 to €1,500 a month

  • Strategy and editorial line
  • Creating and publishing posts
  • Talking directly to a person

Source :École Intuit LabPlateyaFiverr

Social media agency

€900 to €3,000

a month, depending on the package

basic 2 networks and 8 posts, intermediate 3 networks and 12 posts, premium with video and ads

  • A team: strategy, creation, advertising
  • Number of posts set by the package
  • Reporting and follow-up meetings

Source :La Fabrique du Net

Dropapost, AI social media manager

€19.99 to €79.99

a month, 7-day free trial

Instagram, Facebook, TikTok and Pinterest, from 1 brand to unlimited

  • AI posts and visuals created every week
  • Automatic publishing at the best times
  • Replies to messages and Google reviews
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Calculator

Work out a social media manager's cost per month

Enter the time you want to hand over and the target hourly rate: the calculator estimates the monthly cost of a freelance social media manager, to compare with Dropapost's plans.

5 h / week
€45 excl. VAT / h

Observed range in France: €25 to €90 excl. VAT an hour (Plateya, May 2026).

Estimated freelance cost

€975excl. VAT per month

about 22 h a month (52 weeks ÷ 12)

Dropapost's plans, for comparison

  • Essentiel50 AI posts, 1 brand€19.99 / month
  • Pro100 AI posts, 3 brands€39.99 / month
  • Signature200 AI posts, unlimited brands€79.99 / month

The freelancer costs 24 times the Pro plan.

This compares prices, not jobs: a freelancer also brings advice and strategy.

When to choose what

Freelance, agency or Dropapost: which one when?

A freelance social media manager

Best for

You want a dedicated person, a strategy built with you, on-site photos or someone at your events.

Keep in mind

The budget starts around €300 a month for light management, and the pace depends on their schedule.

A social media agency

Best for

You run several brands, or need campaigns, paid ads or video production by a team.

Keep in mind

Expect roughly €900 to €3,000 a month depending on the package, often with a commitment of several months.

Dropapost

Best for

You want your accounts to stay alive every week without spending your evenings on them: posts, visuals, publishing and replies.

Keep in mind

Ava doesn't replace human strategic advice. Many freelancers and agencies actually use her for their own clients.

Pricing in detail

How much does a freelance social media manager cost?

In France, a freelance social media manager charges €25 to €90 excl. VAT an hour, from junior to senior profiles (Plateya, May 2026). Per month, light management starts around €300 and intermediate management runs from €700 to €1,500 (École Intuit Lab). On a platform like Fiverr, basic social media manager offers show starting prices of about €30 to €270 (October 2026).

The price rises with the number of networks, the volume of posts, visual or video creation, comment moderation and monthly reports. Always ask what a package covers before comparing two quotes.

Social media agency pricing

A social media agency puts a team on your account: strategy, creation, advertising, reporting. According to La Fabrique du Net (July 2026), expect about €900 a month for a basic package (2 networks, 8 posts), €1,500 for an intermediate one (3 networks, 12 posts) and €3,000 for a premium one (4 networks, 20 posts, video and ads).

For a shop or a small business, an agency mostly makes sense when you need paid campaigns or regular video production. To post every week and answer messages, a tool is often enough.

Social media manager cost per month: what moves the price

With a freelancer, monthly packages range from €300 for light management to €700 to €1,500 for intermediate management (École Intuit Lab). The gaps come from a few simple criteria.

  • How many social networks are managed (Instagram, Facebook, TikTok, LinkedIn…)
  • How many posts per week, and their format (post, carousel, Reel)
  • Whether visuals and videos are created or supplied by you
  • Moderation of comments and direct messages
  • Reporting and follow-up meetings

What an AI social media manager costs

An AI social media manager like Dropapost costs €19.99 to €79.99 a month. Ava creates your posts and visuals in your tone, schedules them at the best times, publishes them on Instagram, Facebook, TikTok and Pinterest and answers your messages; Tom replies to your Google reviews.

You stay in control: every post can be approved before it goes live, and the 7-day free trial lets you judge on your own brand, with no commitment.

Inside Dropapost

What Dropapost does every week, for the price of a tool

You describe your brand once. Then Ava fills your content calendar every week: ideas, copy, visuals, hashtags, then publishing at the best times. You get a recap by email and change whatever you like.

  • AI posts and visuals in your tone and your colours
  • Automatic publishing on Instagram, Facebook, TikTok and Pinterest
  • Replies to messages, comments and Google reviews

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FAQ

Questions about social media manager pricing

How much does a freelance social media manager charge?

In France, €25 to €90 excl. VAT an hour, from junior to senior profiles (Plateya, May 2026). Per month, light management starts around €300 (École Intuit Lab), and on a platform like Fiverr basic offers start at about €30 to €270.

What does a social media manager cost per month?

With a freelancer, a package runs from €300 a month for light management to €700 to €1,500 for intermediate management (École Intuit Lab); with an agency, roughly €900 to €3,000 a month (La Fabrique du Net). An AI social media manager like Dropapost costs €19.99 to €79.99 a month.

How much does a social media agency cost?

About €900 a month for a basic package (2 networks, 8 posts), €1,500 for intermediate (3 networks, 12 posts) and €3,000 for premium with video and ads, according to La Fabrique du Net (July 2026). Agencies often require a commitment of several months.

How do I work out a social media manager budget?

Multiply hours per week by the hourly rate, then by 52, and divide by 12. At 5 hours a week and €45 excl. VAT an hour, that's about €975 excl. VAT a month. The calculator on this page does it for you.

What is included in a social media management package?

Depending on the contract: a number of posts, visual creation, publishing, comment moderation and reporting. Always check how many networks and posts are covered before comparing two quotes.

Can an AI social media manager replace a human?

For production and consistency, yes: Dropapost creates, schedules and publishes your posts and answers your messages. For strategy, advice or being there in person, a human is a better fit. The two combine well.

Does Dropapost work for freelancers and agencies?

Yes. The Pro and Signature plans handle 3 brands or unlimited brands, with client approval by email: a freelancer or an agency produces more for their clients without adding hours.

How much does Dropapost cost after the free trial?

Essentiel €19.99, Pro €39.99 or Signature €79.99 a month, no commitment. The 7-day trial is €0 today, with an email reminder before the first charge.

7-day free trial

What if your social media ran itself?

Describe your brand in 5 minutes and connect your accounts: Ava prepares your posts, publishes them at the right times and answers your messages.

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